Best Fitness Companies in the US. It’s 2025, so your idea of going to the gym should have totally flipped. We’re not just talking about treadmills and weights anymore. It’s like, the whole fitness world has gone totally next-level, especially here in the US. You know how everyone’s always talking about staying healthy? Well, now it’s not just talk. It’s like real life, and it’s super cool.
We’ve got these crazy smart gadgets that know your body better than you do, workouts that feel like you’re playing a video game, and gyms that feel more like a hangout with your friends. And get this – everyone wants stuff that’s made just for them. No more one-size-fits-all workouts. People want to feel good, do good for the planet, and find their tribe. That’s where these amazing fitness companies come in.
These aren’t your old-school gyms. These are the people who are making fitness fun, easy, and, well, actually something you want to do. The fitness companies have been working overtime, coming up with all sorts of crazy cool stuff. We’re talking about AI trainers, virtual reality workouts that take you to another world, and gadgets that track everything from your sleep to your stress levels.
Honestly, finding the best fitness companies in the US nowadays is like finding the coolest new spots in town. These guys are changing the game, making it easier for everyone to get in shape and feel awesome. So, let’s take a look at the best fitness companies in the US that are really making waves. They are the ones that are changing how we think about fitness in the US in general.
11 Best Fitness Companies in the US
Before we dive into the details of the 11 best fitness companies in the US, let’s acknowledge that the fitness industry is dynamic. These fitness companies are not just riding the wave; they’re creating it. From affordable gyms to high-tech recovery tools, these are the names you need to know:
1. Planet Fitness
Location: Headquartered in Hampton, New Hampshire.
Why It’s Popular: Planet Fitness has become popular for several reasons, primarily due to its focus on affordability and creating a welcoming environment for all gym-goers. The company’s “Judgment Free Zone” philosophy is at the core of its appeal, especially for beginners and casual exercisers.
One of the main factors contributing to Planet Fitness’s popularity is its low-cost membership options. With monthly fees as low as $10, the gym makes fitness accessible to a broader range of people, including those who might find traditional gym memberships too expensive. This affordability allows more individuals to start and maintain their fitness journeys without financial strain.
The gym’s welcoming atmosphere is another key reason for its popularity. Planet Fitness deliberately creates an environment where people of all fitness levels feel comfortable and accepted.
Innovations in 2025:
- The launch of the Planet Fitness Media Network (PFMN) allows advertisers to connect with its large membership base.
- Expansion into international markets, including Spain, shows its commitment to global growth.
- Community-focused initiatives, like partnerships with Boys & Girls Clubs of America, highlight its dedication to inclusivity and wellness.
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2. F45 Training
Location: Based in Austin, Texas.
What Sets It Apart: F45 Training stands out in the fitness world because of its focus on high-intensity interval training (HIIT) combined with functional movements in a group setting. The name “F45” reflects the structure of the workouts: “F” stands for functional training, which involves exercises that mimic everyday movements, and “45” refers to the duration of each session, which lasts 45 minutes.
What makes F45 unique is its variety and innovation. Each workout is designed to target multiple muscle groups while improving strength, endurance, and cardiovascular health. No two classes are ever the same, as F45 uses a database of thousands of exercises to create dynamic routines. This keeps participants engaged and prevents boredom. Classes are divided into cardio-focused days, resistance training days, and hybrid sessions that combine both styles.
Key Developments:
- Launched co-branded workout programs and merchandise through partnerships with global fitness events like HYROX.
- Expanded its digital presence with platforms like F45 TV and app-based training programs, making workouts accessible anywhere.
3. HYROX
Location: Chicago, Illinois.
Unique Approach: HYROX is a unique fitness competition that combines running with functional exercises in a structured and competitive format. Often called the “marathon of fitness,” it challenges participants to complete eight 1-kilometer runs, each followed by a specific workout station. These workout stations include exercises like sled pushes, rowing, burpee broad jumps, and wall balls. The event is designed to test both endurance and strength, making it a full-body challenge.
What sets HYROX apart is its consistency. Every event follows the same format, so participants can train specifically for the race and compare their results globally. This predictability makes it different from other fitness competitions or obstacle races that often change their setups. HYROX is also accessible to everyone, regardless of fitness level. It offers categories like “Open” for beginners, “Pro” for advanced athletes with heavier weights, “Doubles” for pairs who share the workload, and “Relay” for teams.
Highlights:
- Over 5,000 affiliate gyms worldwide.
- Events attract both elite athletes and everyday fitness enthusiasts, promoting a culture of fitness and competition.
4. ŌURA
Location: San Francisco, California
Why It’s Revolutionary: ŌURA has revolutionized wearable health technology with its smart rings, which are small yet powerful devices designed to track various health metrics. Unlike traditional fitness trackers worn on the wrist, the ŌURA ring is worn on your finger, which provides highly accurate readings of your heart rate, blood oxygen levels, skin temperature, and more. This makes it one of the most precise health trackers available.
The ring is not just about fitness; it focuses on overall wellness. It tracks your sleep by analyzing different stages of your sleep cycle, giving you a detailed score each morning. It also monitors your daily activity levels and readiness for physical or mental tasks. Additionally, the ring helps users manage stress by identifying stressful moments through biometric data and offering insights on recovery.
Notable Achievements:
- Launched the ŌURA Ring 4, featuring advanced Smart Sensing technology for tracking sleep, heart rate, and activity.
- Continues to lead in health-tracking innovations globally.
5. Hyperice
Location: Irvine, California.
Specialty: Hyperice is a company that specializes in creating advanced recovery technology for athletes and fitness enthusiasts. It designs products that help people recover from physical activity, reduce muscle soreness, and improve overall performance. Hyperice is known for its innovative devices, such as massage guns, air compression systems, and wearable heat and vibration technology.
One of its most popular products is the Hypervolt massage gun, which uses percussion therapy to relieve muscle pain and stiffness. This device helps athletes recover faster by targeting deep tissue and promoting blood flow. Hyperice also offers the Normatec line, which uses dynamic air compression to improve circulation and reduce swelling, making it ideal for post-workout recovery.
Hyperice has partnered with major sports organizations like the NBA and IRONMAN to provide recovery solutions for professional athletes. It has also collaborated with Nike to create wearable recovery gear, such as boots and vests, that use heat and compression to prepare the body for activity and aid in post-exercise recovery.
Major Partnerships:
- Collaborations with top sports organizations and athletes to bring recovery tools like massage guns and compression devices to mainstream audiences.
6. Springbok Analytics
Location: Charlottesville, Virginia.
Innovative Edge: Springbok Analytics is a company that uses advanced artificial intelligence (AI) technology to analyze muscle health through MRI scans. Their system transforms traditional 2D MRI images into detailed 3D visualizations of muscles, providing a clear and precise view of muscle structure, volume, and composition. This technology is particularly useful for identifying issues like muscle imbalances, asymmetry, or excess intramuscular fat.
The company’s AI-powered tool, called MuscleView, has been approved by the FDA and is designed to help in areas like sports medicine, orthopedics, and general health monitoring. It allows doctors and trainers to better understand muscle health, track recovery from injuries, and create personalized treatment or training plans. For example, professional athletes use this technology to prevent injuries and optimize performance by identifying weak areas in their muscles.
Key Contributions:
- FDA-cleared tools for precise muscle assessments.
- Applications range from elite sports performance to clinical care and longevity research.
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7. Posterity Health
Location: Parker, Colorado.
Focus Area: Posterity Health is a company focused on male reproductive health and wellness. It specializes in helping men understand and improve their fertility through a combination of advanced technology, personalized care, and expert guidance. The company uses a hybrid care model that includes telehealth appointments, at-home diagnostic tests, and in-person consultations, all supported by its Male Management Platform (MMP). This platform integrates innovative technology and AI to provide efficient and customized care for each patient.
Posterity Health offers a range of services, such as fertility assessments, semen analysis, hormone management, vasectomy reversals, and treatments for low testosterone. It also provides support for couples experiencing pregnancy loss or struggling with infertility. By focusing on male fertility, the company addresses an often-overlooked aspect of reproductive health and encourages men to take an active role in the conception process.
Recent Advancements:
- Secured $13 million in Series A funding to expand services nationwide.
- Offers comprehensive care through diagnostics, treatment plans, and education.
8. Tiny Health
Location: Austin, Texas.
What They Do: Tiny Health is a company that focuses on testing and improving gut health, specifically for infants, toddlers, and expecting mothers. It offers at-home microbiome tests that analyze the bacteria, viruses, fungi, and other microorganisms living in the gut. These tests use advanced genetic sequencing technology to provide detailed insights into gut health and help identify imbalances that could lead to chronic conditions like eczema, allergies, or obesity.
The company emphasizes the importance of gut health during the first 1,000 days of life, which is a critical period for a child’s development. During this time, the gut microbiome plays a key role in digestion, immunity, and even brain development. Tiny Health provides families with personalized reports and actionable recommendations to improve gut health through diet or probiotics.
One of its innovative tools is the Gut Maturation Index, which predicts a child’s “microbiome age” with high accuracy. This helps parents understand whether their child’s gut development is on track compared to age-specific benchmarks. If there are delays or issues, families can take steps to address them early.
Unique Features:
- Eco-friendly packaging for tests.
- Provides actionable insights for parents while collaborating with pediatricians to promote early-life wellness.
9. Momentous
Location: Park City, Utah.
Why It’s Leading: Momentous is a fitness company that creates high-quality supplements by integrating sports science into its development process. Founded in 2016 and based in Park City, Utah, the company focuses on optimizing human performance through products designed for athletic recovery, cognitive health, sleep improvement, and overall wellness. What makes Momentous unique is its commitment to using science-backed formulas and rigorous testing to ensure safety and effectiveness.
The company collaborates with leading experts in sports science, including researchers and professionals from major sports leagues like the NBA and NFL, as well as military organizations. Its products are NSF Certified for Sport, meaning they meet strict standards for quality and safety, making them trusted by over 150 professional and collegiate sports teams.
Momentous offers a wide range of supplements tailored to specific needs. For example, its recovery products include Grass-Fed Whey Protein Isolate with advanced absorption technology to help repair muscles after workouts.
Key Initiatives:
- Partnered with the NFL to create recovery drinks tailored for athletes.
- Developed innovative supplement bundles combining protein, omega-3s, and creatine.
10. TriDot
Location: Southlake, Texas.
Revolutionary Approach: TriDot is a training platform that uses advanced data and artificial intelligence (AI) to improve endurance training for triathletes and cyclists. It analyzes a wide range of information, such as an athlete’s biometrics, training history, environment, and even genetics, to create highly personalized training plans. This approach helps athletes achieve better results in less time while reducing the risk of injuries.
The platform is based on over 20 years of research and has prescribed millions of training sessions. Its AI technology processes data that would be impossible for humans to analyze manually, allowing it to optimize workouts for each individual. TriDot also works seamlessly with devices like Garmin watches, bike computers, and smart trainers, making it easy for athletes to integrate the platform into their routines.
TriDot is not just for athletes; it also benefits coaches by handling the complex task of designing training programs. This frees up coaches to focus on guiding their athletes in other areas, such as race strategies, nutrition, and lifestyle advice.
Highlights:
- Official training platform for IRONMAN events worldwide.
- Plans to launch cycling-specific tools under the VeloDot brand.
11. JETSET Pilates
Location: Miami, Florida.
What Makes It Unique: JETSET Pilates is a modern Pilates studio that focuses on providing personalized and innovative fitness experiences. Founded in 2010, the company has grown rapidly, offering 50-minute high-intensity, low-impact workouts designed to strengthen the entire body. These sessions are performed on custom Pilates reformers, which are upgraded versions of traditional machines, and include seamless transitions between exercises to keep muscles under constant tension for maximum results.
The workouts are tailored to individual goals and guided by skilled instructors who ensure that clients of all fitness levels feel supported. Each class is set to DJ-curated playlists, creating an immersive and motivating environment that helps participants connect their minds and bodies. The variety in classes ensures that no two sessions are ever the same, keeping the experience fresh and engaging.
Features:
- Stylish branding that appeals to urban professionals.
- Rapid growth as a premium boutique studio option across major cities.
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Trends and Innovations in Fitness Technology
The fitness industry is experiencing a technological revolution, with several trends shaping how people engage with their health:
1. Wearable Technology:
Wearables like smartwatches and fitness trackers are now essential tools for monitoring health metrics such as heart rate, sleep patterns, and calorie burn. Fitness companies like ŌURA are leading this space by offering advanced features that enhance user experience.
2. Virtual Fitness Platforms:
Digital platforms such as Peloton and Tonal have made it easier than ever to access live or on-demand classes from home. These platforms cater to various preferences by offering workouts ranging from yoga to strength training.
3. AI-Powered Training:
Fitness companies like Springbok Analytics are using artificial intelligence to provide personalized insights into muscle health and performance optimization.
4. Sustainability:
Many fitness companies are adopting eco-friendly practices, such as Tiny Health’s sustainable packaging, to align with consumer values around environmental responsibility.
5. Recovery Technology:
Tools like Hyperice’s massage guns have made recovery an integral part of fitness routines by reducing soreness and improving mobility.
Conclusion
The best fitness companies in the US are driving innovation across various aspects of health and wellness, from affordable gym memberships at Planet Fitness to cutting-edge wearable tech by ŌURA.
These fitness companies are not only enhancing accessibility but also personalizing experiences to meet diverse needs. Together, they’re shaping a future where fitness is more inclusive, sustainable, and impactful than ever before.
FAQs
1. What makes a fitness company one of the best?
A top fitness company excels in innovation, accessibility, customer satisfaction, and community impact. Companies like Planet Fitness stand out for affordability, while others like ŌURA lead in technology advancements.
2. Are wearable devices essential for fitness?
Wearable devices are not mandatory but can significantly enhance your fitness journey by providing real-time data on your health metrics like heart rate or sleep quality.
3. How do I choose the right fitness company?
Consider your goals, whether it’s affordability (Planet Fitness), group workouts (F45 Training), or advanced tech solutions (ŌURA), and pick a company that aligns with your preferences.
4. What trends will dominate the fitness industry in the future?
Trends such as AI-powered training platforms, virtual workouts via apps like Peloton, and sustainability-focused practices will continue shaping the industry beyond 2025.
