How to make money on Pinterest? The first step is signing up and creating engaging, visually appealing content. But that’s just one piece of the puzzle.
With 85% of weekly users making purchases from their pinned content, Pinterest is more than just a place for inspiration – it’s a top spot for monetization
Pinterest provides a unique opportunity for entrepreneurs, bloggers, and creators looking to learn how to make money on Pinterest by reaching niche audiences and monetizing their content effectively.
By leveraging its vast audience and visual appeal, they can effectively monetize their content, drive traffic to their platforms, and generate sustainable income streams.
Pinterest isn’t just a platform for finding creative ideas, recipes, and DIY inspiration; it’s also a powerful tool for making money.
Whether you’re based in Nigeria or anywhere else, learning how to make money on Pinterest can help you turn your passion into profit.
In this guide, we’ll outline step by step how to make money on Pinterest, including strategies tailored for beginners, affiliate marketing, and using visuals to boost earnings.
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What Is Pinterest?
Founded in 2010, Pinterest is a free website for sharing information. You may discover a variety of information on the website in several categories, such as digital items, cuisine, motivational quotations, cosmetics, travel, and do-it-yourself home projects.
Users of Pinterest may peruse the website and pin pictures they make on their sites or discover online.
Finding inspiration and sharing interesting or thought-provoking content are the main goals of the typical website visitor.
Why Pinterest Is a Great Platform for Earning Money
Pinterest is a unique platform because it acts as a visual search engine. People use it to find inspiration, plan purchases, and discover products or services. Here’s why Pinterest is perfect for monetization:
- Evergreen Content: Pins can stay relevant for years, unlike posts on other platforms that have a short lifespan.
- High-Intent Users: Pinterest users are often looking to take action, such as buying a product or trying a service.
- Global Reach: You can target audiences worldwide, making it accessible for people interested in how to make money on Pinterest and beyond.
Now, let’s break down the step-by-step process to help you succeed.
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How to Make Money on Pinterest: The Step-by-Step process
While it doesn’t offer direct payments to creators like other social media platforms, there are still many highly effective strategies on how to make money on Pinterest for regular and passive income.
Here are nine key strategies.
1. Affiliate marketing
According to Pinterest, 40% of US Pinners earn more than $150,000 per year, and 80% of its weekly users have found a new brand or product on the site.
Because of this, affiliate marketing is a very successful tactic on this enormous platform. You can earn money on Pinterest by putting affiliate links in your pins. You’ll get a commission from your affiliate partners when someone clicks on the link and makes a purchase.
To start generating money on Pinterest this way, it’s vital to join affiliate networks that align with your specialty. Conversions and engagement are more likely when the correct audience is targeted.
If the platform detects questionable activity, it may ban Pinterest accounts, so be sure to adhere to the affiliate marketing standards.
Note that to do affiliate marketing on Pinterest, it’s necessary to set up a business account. If you haven’t done so yet easily convert your current Pinterest profile for free.
Having a business account is crucial, especially if you’re interested in learning how to make money on Pinterest with affiliate marketing or monetizing your blog.
2. Create sponsored content
Creating Pins with sponsored content is an additional method of earning money on Pinterest. Strongly popular creators frequently collaborate with companies to use sponsored posts on the site to market their goods.
Traditional advertisements are less successful in capturing customers’ attention than custom content. Because of this, there are more and more sponsorship options for influencers and producers.
Tag the company immediately in the sponsored post using Pinterest’s paid partnership feature to maintain transparency and credibility with your audience.
If you’re new to the platform and want to know how to make money on Pinterest for beginners, focusing on a niche will help you grow faster.
Why do brands pay content creators for promotion on Pinterest?
- Creators deliver a more personal, authentic message, which is often more relatable than traditional advertising.
- Consumers are more likely to trust recommendations from creators they follow, which raises brand credibility.
- Sponsored content by creators often has higher interaction rates than regular ads, which leads to better brand visibility.
- For many brands, working with creators can be more cost-effective than large-scale advertising campaigns.
3. Run Pinterest ads
Increasing awareness and driving traffic to your eCommerce site or items may be accomplished using Pinterest advertisements.
By targeting a certain audience based on their interests, demographics, or keywords, you may more successfully draw in prospective customers by running advertising on the platform or the Pinterest app.
Promote Pins that highlight goods, services, or even blog posts with ease with the Pinterest Ads Manager.
These advertisements look like ordinary Pins, but they are arranged carefully to get more visibility in the feed and search results. You must have a Pinterest business account in order to use this feature.
Here’s what you need to know about running ads on Pinterest:
- Pinterest has a number of ad types, including concept advertising (interesting multi-page layouts), video advertisements, collections (a range of items), and carousels (many photos).
- Launch campaigns to increase exposure (reaching a wider audience and generating more impressions), consideration (interacting with potential clients), or conversions (generating sales or sign-ups). Based on your company’s objectives, select the appropriate target.
- Whether you wish to pay per video view (CPV) or per impression (CPM), set your budget and make any necessary adjustments while the commercials are running.
- Reaching Pinterest users based on their interests, keywords, and behaviors is made possible by Pinterest’s exact targeting feature. Utilize Pinterest’s targeting features to reach new audiences or retarget existing audiences using customer lists.
- To keep an eye on important metrics like impressions, clicks, and return on ad spend (ROAS), use Pinterest’s built-in analytics tools or collaborate with other measurement companies.
4. Drive traffic to your website
Make Pins that draw in customers who are interested in your products by linking straight to your blog, online store, or sales page. More people will locate your material if you provide clear descriptions and high-ranking keywords.
The following advice may help you increase your visitors and begin earning money on Pinterest:
- For every blog article, make many Pins, making sure the photos, descriptions, and names are optimized for pertinent keywords.
- To find popular phrases among users, perform keyword research using Pinterest Trends.
- For increased visibility, use Rich Pins, which take the title, description, and author details of your blog post straight from your website.
5. List on the Pinterest catalog
You may submit your product inventory and sell goods straight to Pinterest by listing your items in the catalog. Product conversion into shoppable Pins that customers may peruse and purchase is made simple by this.
Increase the likelihood of purchases by using a Pinterest catalog to conduct promotional Pins that remind customers of items they have already seen.
You will require a business account in order to begin selling on Pinterest. Additionally, to boost reputation and trust, apply for Pinterest’s Verified Merchant Program.
Here’s how to maximize the platform’s shopping features:
- Utilize the Pinterest library to upload your product listings. This makes it simple for customers to find each item by automatically creating shoppable Pins for it.
- Encourage consumers to purchase your items by showcasing them in various settings. Make a mood board, style guide, professional advice, do-it-yourself projects, or suggestions for home décor that your audience could find useful.
- Run conversion campaigns to encourage activities like adding items to the basket or completing a purchase, and use catalog sales campaigns to advertise certain products.
- Use ad types with direct links that send users directly to your website to provide a seamless buying experience.
- Use Conversion Insights and Pinterest Analytics to monitor campaign success and make necessary adjustments. To link Pinterest activities to sales and conversions on your website, enable the Pinterest tag and Conversions API.
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6. Join group boards
One of the best ways for new users to start earning money on Pinterest is to join and participate in group boards.
Because group boards enable numerous users to create and share Pins, your material can be seen by more people than simply your followers.
You may increase the amount of traffic to your profile or website by participating in busy, well-moderated group boards that are relevant to your expertise.
It’s also a helpful method to expand your online profile and join the Pinterest community.
Here are some tips on maximizing the value of group boards:
- Track data like as follower-to-pin ratios and maintain a spreadsheet of the boards you join. This aids in determining which boards are best for increasing involvement and traffic.
- Look for extremely engaging group boards related to your specialty by observing which boards rivals or influencers are a part of.
- Pin high-quality stuff and interact with other people’s Pins to take your time. By doing this, you gain the audience’s and the board’s trust.
7. Participate in the Pinterest Inclusion Fund
In order to help underrepresented populations, the Pinterest Inclusion Fund is a six-week initiative that offers tools for growing on the site and learning how to monetize it.
In addition to individualized training on Pinterest best practices and tools to improve their content for more interaction, participants receive mentorship from industry professionals.
Despite not revealing the number of artists admitted each cycle, Pinterest has had over 150 new members since 2021. Participants’ involvement increased by an average of 124% last year.
If you’re interested in applying, here’s what you need to know:
- Small businesses, independent publishers, and creative agencies that are owned by or produce material for underrepresented populations are eligible to apply for the grant.
- Applications for the program open at certain periods, and it operates on a quarterly basis. Applications for 2024 will be accepted from September 16–25. Applying is free.
- Ad credits, virtual learning sessions, financial incentives, and community-building opportunities are all available to participants.
8. Sell Pinterest templates
Making and selling Pinterest templates is a good method to monetize your account, particularly if you are skilled in graphic design.
In order to save time and preserve a consistent visual style, a lot of bloggers, small company owners, and content producers search for pre-made, editable templates.
Create Pinterest Pin, board, or idea pin templates with excellent photos, strategic placements, and eye-catching components, then market them on websites like Etsy or your own.
As consumers look for aesthetically pleasing material to increase their Pinterest profile, providing lovely, user-friendly themes may create a consistent revenue stream.
9. Become a Pinterest virtual assistant
One excellent approach to begin earning money on Pinterest is to work as a virtual assistant for companies and social media influencers, assisting them in expanding their online presence.
Virtual assistants for Pinterest handle duties including scheduling and producing Pins, improving profiles, researching keywords, and monitoring statistics.
Many online company owners are prepared to pay for professional assistance to boost traffic and sales on the social media platform as the demand for Pinterest marketing develops.
If you appreciate flexibility and remote work and have a solid grasp of marketing, this position is ideal for you.
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How to make money on Pinterest for beginners
By developing a strong profile and producing interesting, eye-catching Pins, you can make money on Pinterest. Concentrate on a subject you are enthusiastic about and regularly publish informative material for your audience.
Start looking at revenue opportunities like affiliate marketing or joining group boards to boost visibility if you have more followers and more active users.
As your Pinterest account expands over time, you may also be able to draw sponsored content arrangements, which might make Pinterest a reliable source of revenue.
Do you need a Pinterest business account?
If you want to understand how to monetize Pinterest, you must have a business account.
This offers you access to crucial services like Pinterest Analytics, which helps monitor the effectiveness of your Pins and audience interaction, unlike personal accounts.
Use Pinterest Ads to advertise your goods and services and reach a wider audience. Rich Pins can also be enabled with a business account.
Since creating an account is simple and free, it’s the first step towards earning money on Pinterest.
How many followers do you need to make money on Pinterest?
To begin earning money on Pinterest, you don’t need to have a certain amount of followers, but having a sizable and active following is essential.
If their material is well-targeted to a certain niche and their interaction rates are strong, many producers start making money with as little as 1,000 followers.
It might be more crucial to concentrate on quality interaction than follower numbers alone because brands and marketers frequently seek for artists with devoted and engaged following.
Opportunities for affiliate marketing, sponsorships, and other revenue sources expand as your audience does.
FAQs
Can you really make money on Pinterest?
Yes, you can! Pinterest offers multiple ways to earn income, including affiliate marketing, promoting your products or services, driving traffic to monetized blogs or websites, offering online courses, and collaborating with brands for sponsored content.
Do I need a website to make money on Pinterest?
While having a website or blog can enhance your earning potential, it’s not mandatory. You can still earn through affiliate links, direct product promotions, or by growing an engaged audience for partnerships and collaborations.
How does affiliate marketing work on Pinterest?
Affiliate marketing involves sharing pins with affiliate links. When someone clicks on your pin and makes a purchase through the link, you earn a commission. Ensure the content is visually appealing and complies with Pinterest’s guidelines.
What niches are profitable on Pinterest?
Popular and profitable niches include food, fashion, home decor, DIY projects, fitness, beauty, and personal finance. Choose a niche that aligns with your interests and resonates with Pinterest’s audience.
How do I grow my Pinterest account to start earning money?
To grow your account, focus on creating high-quality, visually appealing pins, use relevant keywords for SEO, post consistently, engage with your audience, and leverage group boards to reach a wider audience.
Conclusion
Pinterest is a goldmine for creators, bloggers, and entrepreneurs looking to earn money online.
Whether you’re a beginner or experienced marketer, following this guide will show you step by step how to make money on Pinterest. From affiliate marketing to selling digital products, the opportunities are endless.
By focusing on high-quality visuals, leveraging Pinterest SEO, and targeting the right audience, you can transform your Pinterest account into a revenue-generating machine.
So, start today, and with consistency and strategy, you’ll soon master how to make money on Pinterest!
References
- How to Make Money on Pinterest: A Step-by-Step Guide
- How to Make Money on Pinterest in 2025 For Beginners
