Snapchat offers immense opportunities for creators, entrepreneurs, and marketers looking for how to make money on snapchat.
What makes the app special is that the content people share is only available for a short time. Photos and videos uploaded to the app, or snaps, last no longer than 24 hours.
This concept is incredibly popular, especially among younger users. About 60% of U.S. internet users between the ages of 13 and 24 use Snapchat.
For individuals in Nigeria, the rise of Snapchat as a business tool has opened doors to innovative earning strategies.
This guide will show you how to make money on Snapchat, focusing on Snapchat Spotlight and Snapchat Ads.
If you’re looking for a way to turn your creativity and business ideas into income, Snapchat offers a unique blend of tools and audience engagement features. Below, we’ll explore actionable strategies for monetizing this platform.
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How to Make Money on Snapchat in Nigeria: Proven Strategies
We’ve rounded up a variety of ways you can earn cash using Snapchat. There’s something for everyone, whether you’re an aspiring mega-influencer or an artist who creates designs for businesses.
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1. Promote Affiliate Products
Similar to affiliate marketing on all other social media platforms, affiliate marketing on Snapchat involves mentioning a product or service in your snap and providing a link to it. You receive a percentage if a purchase is made via the link.
One of the simplest methods to begin affiliate marketing is through the Amazon Associates Program. You are free to suggest any anything on their website, and you will receive up to 10% of the sale of any item that is purchased using your link.
You may even set up a storefront on Amazon using the app, allowing others to browse some of your favorites. You’ll be given a unique URL.
Every time you share an affiliate link, remember it needs to be relevant for your audience. Products or services that resonate with your brand and personality will do well.
2. Sell Your Products
Another way to know how to make money on snapchat is to showcase handcrafted goods or artwork to encourage purchases. You might also discuss the services you provide, including consulting and online courses.
You may either let users buy straight from the app or put a link in your Snap. The interested user only has to “swipe up” in either case.
The user is directed to your link or purchase alternatives by swiping up on the screen. After that, Snapchat enables you to finish the transaction with Venmo or CashApp.
3. Sponsorship Deals
Another way to know how to make money on snapchat is with sponsorships. You’ll need to build a following, just as with affiliate marketing. Brands will want to pay you to collaborate with them if you have a sizable following.
They may ask you to share one or more photos. After you market them to your audience, they will compensate you.
Because your audience is inclined to believe your suggestions, this is a powerful marketing tool. In light of this, it’s critical to be truthful and limit your posts to topics you think your audience will find interesting. Additionally, you should make it clear that the content you submit is sponsored.
So, how do you go about landing a sponsorship? Once you have a large following, there are a few options.
You can reach out to brands directly to offer your services. You can also wait for them to come to you. Or you can work with a social media manager to arrange deals for you.
Run Snapchat Ads for Businesses
Depending on the kind of ads you want to run, you can choose and create your ads using the built-in Ads Manager.
Snapchat offers a robust ad platform, and people view them up to a million times every day. If you have a business, you can use Snapchat Ads to promote it, or you can create them for someone else for a fee.
Individuals interact with ads on Snapchat at higher rates than on other social networks, including Facebook, so businesses will pay more for assistance using the platform.
Within the manager, choose Instant Create, which lets you get an ad up and running in a few minutes. Or, you can use Advanced Create, which offers more options.
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5. Make Money on Snapchat via Spotlight
Another way to know how to make money on snapchat is throught Spotlight, the short video portion just like Instagram Reels and TikTok, in November 2020.
To promote Spotlight, Snapchat is giving out more than $1 million each day to creators.
Snapchat doesn’t give a lot of information and utilizes a secret method to decide who gets paid. However, there are a number of strategies to increase your odds.
Make sure your photo is a sound-added vertical video. It should include a hash tagged theme to help people locate it and be unique and imaginative. GIFs and lenses are examples of tools that will make your video stand out.
Spotlight may be one of the easiest ways to explore when trying to know how to make money on snapchat.
6. Sell Snapchat Filters
Selling personalized filters on Snapchat is an entertaining way to make money if you’re a graphic designer or artist. You can add text and images to a user’s snaps with this feature.
One enjoyable way to utilize them is to celebrate an event, such as a birthday party or wedding.
You may set a Geofence if your client wants the filter to only be accessible by those in a specific area. Additionally, you may run the filter for up to a year or define a start and end period.
Try using a free design program like Canva to make filters that you can sell. Alternatively, you may use Spark or Adobe Photoshop, both of which come with a Snapchat template.
7. Create a Snapchat Lens to Promote a Business
Similar to filters, lenses also incorporate augmented reality. Have you ever seen someone quickly put a nose and dog ears on their face? That is an illustration of a lens.
Making lenses for companies is the greatest approach to profit greatly from them.
Because lenses are memorable, engaging, and imaginative, they are often used as marketing tools. For this reason, major corporations have spent up to $750,000 for sponsored lenses.
Try using Snapchat’s free Lens Studio to make a lens. To begin, you will require a business account. Although there is a little learning curve with the program, there are many tutorials available to assist.
8. Create Geofilters to Promote an Event
Similar to filters and lenses, geofilters are distinct in that they concentrate on the user’s location. They’re an excellent approach to connect with potential clients if your company has a physical location. Otherwise, you may make geofilters to sell to other companies.
Because geofilters use geofencing, users may only apply them to photos taken in a particular physical place.
Geofilters are ideal for events since they are only effective at certain times and places. Wedding suppliers, event coordinators, and companies organizing a grand opening or other celebration are examples of potential buyers.
9. Promote Other Accounts for Cash
This strategy is similar to sponsorships but on a smaller scale. Once you have a decent following, you can promote other accounts in exchange for a fee.
And you don’t need millions of fans. Some micro-influencers make money on Snapchat with a few thousand followers. When you get to that point, people with smaller accounts will begin wanting to work with you.
The key with this method is to focus on a specific niche—something like baking, fitness, or sustainable fashion. That way, it will be easy to find other users in the same niche who want to work with you.
You can start by reaching out to people and offering to promote their content. Once you get to a certain amount of views, there’s a good chance others will start coming to you.
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How Do I Grow a Snapchat Audience?
It can be difficult to know with which audiences your content will resonate. Luckily, a few strategies exist to get you going.
First, consider what kind of presence you want to make. While there are some successful users who post very random content, having a niche or theme helps followers know what to expect from you. It also helps them find you in the first place.
Consider the age and location of your target audience. Snapchat’s biggest demographic is Gen Z, but that does not mean others are not using it.
If you are already on other social networks, invite your friends on those networks to follow you on Snapchat.
Once your account is all set and going, post on a regular basis. Snaps you post on your story will last for 24 hours, giving your following a chance to interact. You help yourself by building a network of accounts; sometimes you might even get a shoutout in return.
Apply filters and lenses to make snaps more interesting. You can use Canva or Photoshop for creating professional-looking content.
Building up a real following will take some time, so be patient. Observe what works and what doesn’t so you learn along the way.
FAQs
How do you receive money from Snapchat?
While you can’t directly receive money from paying customers through Snapchat, you can make money through its Spotlight and Stories program. If you’re eligible to take part, you can cash in your rewards via the app.
How much money can I get from Snapchat?
The amount of money you can make with Snapchat depends on your follower count and engagement metrics. Influencers with thousands of followers can make anywhere between $500 and $10,000 a post, while the Spotlight program rewards creators with $250 per prize.
How can I make money on Snapchat?
There are several ways you can make money on Snapchat, depending on your business model and account size.
Conclusion
With features like Spotlight, Snapchat has done a great job of keeping up with marketing and social media trends.
If you’re willing to put in some effort, there are tons of opportunities on how to make money on Snapchat Thousands of people are doing it already.
Uncertain on which strategy to employ? Make an account and explore what’s available on Snapchat if you haven’t already.
Engaging with the platform might motivate you. Additionally, keep in mind that tweens, adolescents, and young adults are the primary Snapchat users. It is important to keep this group in mind when producing money.
We believe our suggestions will be useful whether you want to support a business with a marketing campaign or become an influencer yourself.
