Let’s say you own a business and you’re curious about what your customers really think about your products or services. Maybe you want to know if they love your new product, or if there’s something you can improve. That’s when you need the help of survey companies. They help businesses collect feedback from customers and make sense of it, so you can make smart decisions.
Whether you’re trying to make your customers happier, create new products, or understand how people see your brand, survey companies are super important for any business that wants to grow. But with so many options, how do you pick the right one?
In this article, we’re going to take a closer look at the top survey companies in the US in 2025. We’ll look into what makes them special and why they’re so crucial for businesses right now.
Table of Contents
What Are Survey Companies?
Survey companies are organizations that specialize in collecting and analyzing data through structured questionnaires. Unlike traditional surveys, these companies use advanced tools like artificial intelligence (AI) and real-time analytics to provide deeper insights.
They help businesses understand what customers like or dislike, identify market trends, and even test new ideas before launching them.
Common Use Cases for Surveys:
- Customer Experience Improvement: Finding out what customers love or hate about your product or service.
- Market Research: Understanding what’s trending and how people behave in the market.
- Product Development: Testing new ideas before they hit the shelves.
- Brand Loyalty Tracking: Seeing how loyal customers are to your brand over time.
Criteria for Selection
To pick the top survey companies in the US, we looked at several key factors:
i. Reputation and Reliability: How well-respected they are in the industry.
ii. Range of Services: From online surveys to face-to-face interviews.
iii. Technological Features: Use of AI, real-time analytics, and mobile-friendly platforms.
iv. Pricing and Scalability: Whether they’re affordable for small businesses and can grow with larger enterprises.
v. Customer Reviews and Success Stories: Feedback from clients about their experiences.
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Top 11 Survey Companies in the US in 2025
Here are the top 11 survey companies in the US making waves this year:
1. Survey Junkie
Survey Junkie is one of the survey companies in the US, based in California and started way back in 2013. What they do is pretty interesting: they connect regular people like you and me with businesses that want to know what we think.
So, if a company is creating a new product or wants to understand what people like about their current stuff, they go to Survey Junkie. Survey Junkie then asks people to take surveys and share their opinions. For us, the everyday folks, we get paid a little something for our time and thoughts. It’s like getting a small reward for sharing what’s on our mind.
For the businesses, it’s super helpful. They get real feedback from potential customers, which helps them make smarter decisions about their products and services. Survey Junkie is known for having a website that’s easy to use, and lots of people are signed up, so businesses can get a wide range of opinions.
They’re really focused on getting feedback directly from customers and doing market research, figuring out what people want and need. Some of their clients are online stores (e-commerce brands) and newer technology companies (tech startups).
Now, how does Survey Junkie make money? It’s free for us, the people taking the surveys. The businesses are the ones who pay. They pay Survey Junkie based on how big their research project is, the more questions they ask and the more people they want to hear from, the more they pay.
2. Swagbucks
Swagbucks survey company is based in California and founded in 2008. Swagbucks is kind of similar to Survey Junkie in that they also let you earn rewards for sharing your opinion through surveys.
But they’ve got a bit of a twist. Instead of just offering surveys, they give you different ways to earn rewards, like gift cards or even cashback, actual money back in your pocket.
You can earn these rewards by doing things like watching videos, searching the web through their platform, or even just shopping online through their links. It’s like getting little perks for doing things you might already be doing online.
For the businesses that work with Swagbucks, this approach is pretty cool because people are often more engaged and willing to participate since there are different ways to earn rewards. This means businesses can get a lot of responses and good insights into what consumers are thinking and doing.
What Swagbucks really focuses on is understanding how people behave as consumers and also helping businesses keep track of customer loyalty. They want to know what makes us buy certain things and how to keep us coming back.
Some of the big companies that work with Swagbucks are in the retail business (stores you might shop at) and entertainment companies (like those that make movies or games).
When it comes to how businesses pay Swagbucks, it’s not a one-size-fits-all kind of thing. They figure out a custom price depending on what the business needs. So, if a company wants a really big survey with lots of people or wants to track customer loyalty over a long time, the price will be different than if they just need a smaller, quick survey.
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3. Pinecone Research
Pinecone Research, located in Cincinnati, Ohio, has been around since 1998. They help companies that make products understand what people like you and me think about those products.
Now, they don’t just ask anyone for their opinion. Pinecone Research has a special group of people, a “panel,” that they carefully choose. This is because they want to make sure the feedback they get is really good and useful for the companies. Think of it like getting a small, focused group of experts instead of a huge crowd with all sorts of different opinions.
What Pinecone Research is really good at is helping companies figure out how to make their products better and understanding what people want before they even buy something. So, if a company is making a new kind of snack or a different type of gadget, they might go to Pinecone Research to get feedback from their panel.
Who are these companies that use Pinecone Research? Mostly, they are the ones who make the everyday things you find in stores, things we call “consumer goods.”
The way Pinecone Research makes money is a bit like a subscription. These product companies pay them a fee to get access to the opinions of their special panel of people. This helps the companies make smarter decisions about the products they create and sell to us.
4. Prime Opinion
Prime Opinion started up back in 2019 and is based out of New York City.
What they’re really good at is helping businesses get feedback from people quickly. They make it easy to collect opinions right away using mobile apps and online tools, so companies don’t have to wait long to hear what people think.
They especially focus on two main things: finding out how happy customers are with a service or product, and understanding how people see a particular brand. Think of it like taking the pulse of customer satisfaction and checking how well-known or liked a brand is.
You’ll often find businesses in the financial services world (like banks or insurance companies) and the healthcare sector using Prime Opinion’s services.
As for how they charge, it’s pretty straightforward, companies pay for each survey they run through Prime Opinion.
5. SurveySparrow
Imagine you want to get feedback, but instead of sending out those stiff, boring forms, you could make it feel more like a friendly chat. That’s what SurveySparrow does. They started back in 2017 and are based in Palo Alto, California.
Their big thing is creating surveys that are really conversational and interactive. Think less like filling out a form and more like having a quick text exchange. This approach actually makes people more likely to respond, which is great.
They focus mainly on helping businesses improve two key areas: keeping their employees happy and engaged, and making sure their customers have a great experience. You’ll often find software companies (especially SaaS ones) and Human Resources departments using their tools to gather this kind of feedback.
If you’re wondering about cost, they offer different subscription plans depending on your needs, with prices starting from around $19 per month. So, it’s a pretty neat way to make gathering opinions feel a bit more human and less like a chore.
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6. Freecash
Freecash started in San Francisco back in 2020 as a company that connects businesses needing information with people willing to provide it. Their main thing is running surveys, but with a twist: they actually reward people for participating. Participants can earn either cryptocurrency or regular cash for their time and opinions.
Why do businesses use them? Well, these surveys help companies understand what potential customers think, what they like, and how they make purchasing decisions. This is often called market research or studying consumer behavior. Freecash seems to specialize in digging into these areas.
Given their focus and the option to pay out in crypto, it makes sense that many of their clients are newer companies working with blockchain technology or in the financial tech (fintech) world. These types of businesses are often keen to understand emerging markets and consumer attitudes towards new financial products.
Finally, if a business wants to work with Freecash, there isn’t a standard price list you can just look up. They figure out the cost based on what each specific client needs, which is often called a custom pricing approach. So, basically, Freecash pays people for their opinions through surveys, providing valuable insights, especially for tech and finance companies.
7. MyPoints
MyPoints is a company that helps businesses understand their customers better. They’re based in San Francisco, California, and have been around since 1996, so they’ve got quite a bit of experience.
What’s really interesting about MyPoints is how they get people to share their opinions. They cleverly combine rewards you might get from shopping online with taking surveys. This approach attracts all sorts of different people, which is great because it means the feedback businesses get comes from a wide variety of perspectives, giving them a really well-rounded view.
MyPoints is particularly skilled in a couple of areas. They’re really good at helping companies see how loyal their customers are over time and figuring out trends in online shopping, which is super useful in today’s digital world.
Because of what they do, they work with some big names, especially major retail companies and those large online marketplaces you probably shop at. When it comes to paying for their services, businesses usually pay MyPoints based on the specific project they need help with, rather than a flat monthly fee.
8. Opinion Edge
Opinion Edge is a survey company based in Chicago, Illinois, and they got their start back in 2005.
What they really do is help businesses understand what people think and feel. They use a couple of main approaches for this. Sometimes they’ll bring groups of people together for discussions, which you might know as focus groups that help get deep, detailed opinions.
Other times, they’ll use online surveys to gather information and numbers from a lot more people. By using both of these methods, they can offer a really well-rounded view on whatever topic they’re researching.
They seem to have a particular knack for studying how people perceive different brands and also for digging into what competitors are doing. It looks like they often work with companies in the car industry and the fashion world.
When it comes to how much they charge, they offer flexible packages, which probably means they can work with different budgets and project needs.
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9. Dynata
Imagine a company whose whole job is understanding what people think and do. That’s basically Dynata. Their main office is in Plano, Texas. Now, the name “Dynata” itself only started being used in 2019, but the company is actually built on the foundations of two much older companies that joined forces. One was called Survey Sampling International, which started way back in 1977, and the other was Research Now, which began in 1999. So, while the name is newer, the experience behind it goes back decades.
What really makes Dynata special is the incredible amount of information they have access to, gathered directly from people. They have insights from over 70 million individuals worldwide, including everyday consumers and professionals in various businesses. This isn’t just random data; it’s information people have willingly shared, often through surveys or other interactions, making it what’s called “first-party data,” which is generally considered very reliable.
Dynata uses some pretty smart technology to handle all this information. They use Artificial Intelligence (AI) tools, like their Sharpr system, to help businesses quickly find useful patterns and insights from the data. They also focus on making sure their surveys are easy to take on mobile phones (since so many people use them) and that they collect and handle everyone’s information in a way that respects privacy rules.
So, what do businesses actually use Dynata for? They help companies figure out what customers want through market research, identify specific groups of people they want to reach (like for advertising), help launch marketing campaigns, and even measure how well those campaigns are actually working across different platforms like websites, apps, or social media.
You can tell they’re a major player because some really big names use their services, companies like Spotify, Amazon, Pepsico, Virgin Media, and even top consulting firms like Bain & Company rely on Dynata for insights.
If you’re wondering about the cost, Dynata doesn’t have a one-size-fits-all price tag. The cost depends entirely on what a specific business needs for its particular project.
10. Gallup
Gallup is a survey company based in Washington, D.C., that’s been around for ages, since 1935, actually! You’ve probably heard the name Gallup before, most likely because they’re really famous for doing public opinion polls, finding out what large groups of people think about different topics.
But Gallup does more than just polling. They also act like advisors for other companies and organizations. Think of them as experts who help businesses understand their own employees better. They focus on things like making sure employees feel connected and motivated at work (that’s often called ’employee engagement’), figuring out how to develop good leaders, and understanding what customers think and need.
To do this, they have some special tools. One is called the CliftonStrengths assessment, which is basically a way to help people and companies figure out what individual employees are naturally good at, so they can use those talents more effectively. Another tool they’re known for is the Q12 survey, which helps businesses measure how engaged their employees actually feel in their jobs, aiming to boost productivity.
So, their main areas of expertise are helping with employee motivation, improving how organizations work, advising leaders, checking in with customers through surveys, and generally researching market trends.
They work with some pretty big players, including major corporations (like those on the Fortune 500 list), big healthcare systems, schools, and even government agencies.
Because the help they offer can vary so much depending on what a company needs, they don’t have a fixed price list. Instead, they figure out the cost specifically for each client based on the project.
11. Qualtrics
Qualtrics is a company that helps other businesses really understand what people think and feel. They started back in 2002 and now have main offices in both Provo, Utah, and Seattle, Washington.
Their specialty is something called “experience management.” Basically, they provide really smart software that helps organizations listen to their customers, check in on how their employees are doing, and figure out how people see their brand. Think of it like sophisticated tools for running surveys and collecting feedback, whether it’s from customers about a product or from employees about their job satisfaction.
What’s cool is that they use artificial intelligence (AI) to analyze all the information they gather. This means businesses don’t just get raw data; they get real insights they can actually use to make things better. Qualtrics works with all sorts of companies, including big names you’d recognize (Fortune 500 types) and healthcare providers.
Recently, they’ve also started focusing more on working with government agencies. They even opened a new office in Reston, Virginia, specifically for this. It turns out a lot of government organizations, over 600 state and local ones, plus around 170 federal offices, use Qualtrics to connect better with the community and build public trust.
If a business wants to use Qualtrics, they don’t just buy the software outright. Instead, they pay for a subscription, kind of like Netflix, with different plans available depending on what the business needs.
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Why These Companies Stand Out
These top survey companies are recognized for their innovative approaches, reliability, and ability to deliver actionable insights. Here’s what makes them unique:
- Innovative Technologies: Companies like Qualtrics and Ipsos use AI-powered tools for real-time analytics.
- Diverse Services: From paid surveys to conversational feedback platforms like SurveySparrow.
- Customization Options: Tailored solutions for industries ranging from healthcare to retail.
- Proven Results: Many of these companies have worked with Fortune 500 firms or government organizations.
How to Choose the Right Survey Company
Choosing the right survey company can be a bit tricky, but here are some tips to help you out:
- Define Your Goals: Are you looking to improve customer satisfaction or understand market trends?
- Consider Your Budget: Choose a company that offers scalable pricing options.
- Evaluate Features: Look for advanced tools like AI analytics or mobile-friendly platforms.
- Industry Expertise: Ensure the company has experience in your specific industry.
Benefits of Using Professional Survey Companies
Partnering with professional survey companies offers several advantages:
- Accurate data collection ensures reliable insights.
- Saves time compared to conducting surveys in-house.
- Access to expert analysis using advanced tools like AI.
- Helps businesses make informed decisions about product development or customer engagement.
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Future Trends in Survey Technology
The survey industry is rapidly evolving with new technologies that enhance data collection and analysis:
- AI Integration: Predictive analytics powered by artificial intelligence will become more widespread.
- Real-Time Feedback Collection: Mobile apps will enable instant responses from customers.
- CRM Integration: Seamless data flow between survey platforms and customer relationship management systems.
Conclusion
Survey companies are vital for businesses aiming to stay competitive in today’s fast-paced market environment.
The curated list of the top 11 survey companies in the US provides a range of options tailored to different needs, from paid survey platforms like Dynata to enterprise-grade solutions like Qualtrics.
By choosing the right partner from this list, businesses can unlock valuable insights to drive growth and innovation in 2025.
Frequently Asked Questions (FAQs)
1. What are survey companies?
Survey companies are organizations that help businesses gather and analyze customer feedback through structured questionnaires. They use advanced tools to provide insights that help businesses make informed decisions.
2. How do I choose the best survey company for my business?
To choose the best survey company, define your goals, consider your budget, evaluate the technological features they offer, and ensure they have experience in your industry.
3. Are paid survey platforms like Freecash reliable?
Yes! Platforms like Freecash provide legitimate ways to earn money while helping businesses collect consumer feedback efficiently.
4. Why should I use professional survey companies instead of creating my own surveys?
Professional companies offer expertise, advanced tools, and access to large respondent pools, ensuring accurate data collection while saving time and effort compared to DIY surveys.
References
- www.askattest.com– Top 17 market research companies in the US (2025)
- clutch.co– Top Survey Companies in the United States
